The antique Jackie’s appeal could be attributed to Gucci reissuing it for autumn/winter 2020 – so expect a rush on pre-loved Gucci Diana purses in the coming months, as the Italian fashion house brought back the ’90s classic popularized by Princess Diana in July.
“When a classic style is relaunched, there is a corresponding surge in demand for its vintage counterparts,” Skoda adds.
“Our customers continue to want to be trendy, but on their own terms.”
All of this demonstrates that vintage is not only the more environmentally friendly option, but also a safe investment.
Skoda says, “We’re witnessing a proven ability to retain value across many styles.”
“Vintage handbags have established their own distinct market; we know the demand is driven by a desire for one-of-a-kindness and something special.”
“We’ve seen younger generations embrace luxury like never before – they have been quick to adopt luxury as a new form of investment, understanding that luxury goods can yield high returns,”
Whether it’s because of pandemic-induced nostalgia or our ever-increasing environmental concerns, there’s been a vintage comeback recently.
And this is especially true for vintage handbags, which are becoming increasingly popular among millennial and Gen-Z consumers, who like the Fendi Baguette (as immortalized by Carrie Bradshaw in Sex And The City) and the Balenciaga City bag.
It’s no wonder that timeless classics like the Chanel Flap bag are still in high demand (in fact, vintage enthusiast Rihanna just purchased a pre-loved version), with the average sale price increasing by 54% to $4,503 (£3,270) since 2019.
Hermès is also a safe investment, with classic Constance bags now averaging $6,917 (£5,023) in resale value.
Meanwhile, the Birkin and Mini Kelly II — whether vintage or new – command far higher resale prices than their RRPs.