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Balenciaga selling destroyed sneakers for N1m (Photos)

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Balenciaga selling destroyed sneakers for N1m (Photos)

Luxury fashion brand, Balenciaga has unveiled a new campaign promoting a series of roughed-up sneakers with a whopping price tag. 

 

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The images, shot by photographer Leopold Duchemin for the brand, of severely tattered, distressed shoes have gone viral following the launch of the couture brand’s new Paris sneaker.

 

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According to the fashion house, only 100 pairs of “extra destroyed” sneakers will be available to buy for $1,850 (N1,091,500). But the non-limited edition, and less roughed-up versions, are being sold on the Balenciaga website for $495 and $625, depending on the specific style.

Balenciaga selling destroyed sneakers for N1m (Photos)

In a press release, the Paris-based brand said that the campaign photos show the shoes “extremely worn, marked up, and dirtied.”

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Balenciaga selling destroyed sneakers for N1m (Photos)

It said the still-life portraits “suggest that Paris Sneaker are meant to be worn for a lifetime” — a point that feels especially relevant amid growing conversations around the fast fashion industry and the impact of overconsumption on the planet.

Balenciaga selling destroyed sneakers for N1m (Photos)

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