Michael Kors, an American designer brand, is expanding into the children’s wear industry. The Capri Holdings-owned company has worked with the French organization Children Worldwide Fashion (CWF) to license children’s clothing.
Michael Kors already makes children’s footwear under license with the Synclaire brands based in the United States.
CWF is a global leader in luxury children’s wear, managing brands such as Boss, Givenchy, Marc Jacobs, Zadig & Voltaire, and Chloé. CWF also manages the multi-brand shop network Kids Around and anticipates an annual revenue of 260 million euros this year, growing from 210 million euros in 2020.
With the addition of children’s wear, the New York brand will be present in all market sectors, according to MF Fashion in Italy.
With the signing of the international license deal with Michael Kors, CWF expands its presence in the luxury industry.
According to Statista, the worldwide kid’s apparel market is expected to reach $239 billion by 2023.